President Trump’s political operation is profiting from his flurry of executive orders by hawking gear such as “Make Greenland Great Again,” “Gulf of America” and “DOGE” T-shirts, along with the black “dark MAGA” caps worn by Elon Musk, Axios reports.
This strategy has proven highly lucrative, with Trump’s team amassing over $200 million since Election Day for various organizations financing his inauguration, political initiatives, and future presidential library.
This aggressive monetization serves multiple purposes including 1) building a massive war chest for future political activities, 2) promoting Trump’s agenda and supporting aligned candidates, and 3) gathering supporter data for future fundraising efforts
Trump’s team is leveraging his loyal base and controversial policy moves to maintain a constant campaign-like atmosphere, ensuring a steady stream of donations and merchandise sales.
While financially successful, this approach raises questions about the blurring of lines between governance and campaigning. Critics may argue that policy decisions are being influenced by their potential for monetization rather than their merit or public benefit.
