One of my friends called me last month out of the blue and it was the weirdest thing because it happened in the middle of the day during the work week and was unexpected. I later learned just wanted to say hi, but since we usually communicate via text and email the direct call, especially given the timing, was a bit intrusive.
He was sent to voicemail.
Consider this: talking on the phone often proves to be a hassle, particularly when we’re driving or engaged in tasks that demand our full focus. When we answer a call only to discover it’s not urgent, it can lead to uncomfortable situations where we feel compelled to continue the conversation, even though it doesn’t require immediate attention. This not only diverts our time but also disrupts our productivity.
Furthermore, depending on the situation, the caller may unintentionally intrude on valuable moments of someone else’s day. Therefore, reevaluating how and when we use phone calls could significantly enhance both efficiency and personal space.
These days, a direct, unsolicited call insinuates an immediate demand for another person’s time, doesn’t it?
For most of us, that courtesy is extended to very few people such as one’s parents, significant other(s), or offspring.
What if someone leaves a voicemail message?
Let’s not forget that most people under 40 rarely check voicemail these days. I’m over 40 but check it once per week at most. If someone needs to talk ASAP and I’m not expecting their call, I’ll assume they’ll text me to say they need to (voice) chat immediately. And in the rare instance they’re calling from a landline phone and don’t have access to texting, an immediate second call would prompt a physical answer from me. That’s happened to me before and shouldn’t be considered rude under most circumstances.
And yes, there are exceptions to the unwritten rule of texting first
Texting first shouldn’t be the protocol for everyone and in every situation. My mom and I primarily communicate by phone and talk daily so receiving calls from her is normal and calming, but even she won’t call during the workday unless she needs to convey something important.
Also, not long ago a childhood friend I seldom communicate with these days called to tell me his mother passed away. After seeing his name on my caller ID, I answered the call immediately because I figured it was critical.
Furthermore, if your significant other, who calls you daily, is reaching out, it’s perfectly reasonable. When you’ve established a shared understanding and expectation for open communication, it becomes mutually accepted that calling each other frequently is not intrusive. This approach fosters a healthy and supportive relationship dynamic.

But for most of us old enough to remember life as an adult before texting, there’s an unspoken etiquette these days when communicating. So, if you must audibly speak to someone, shoot them a text first to see if they’re available. If they’re not, simply schedule a time that works for both of you.
Even if you want to meet up with a buddy, it would probably be more convenient for most if you texted first. If the receiver doesn’t reply within a reasonable time and after a second text, a follow-up call would certainly be reasonable.
… An initial text message before calling is a polite nudge that shows you respect someone’s time, and will likely help your relationship with others over the long run.